Upendra, a filmmaker, acknowledges that rapid technological progress has reshaped the film industry, leading to the need for adaptation and increasing the complexity of the director's role. The release of the latest poster for his much-anticipated return to directing with UI has sparked significant enthusiasm among fans since it was unveiled on his birthday, September 18. Upendra emphasizes the importance of audience feedback, stating that their opinions are crucial. Describing his new film, he expresses his interest in exploring unconventional ideas and encourages viewers to engage with the content and interpret it on their own. By utilizing advanced technology, the team aims to deliver an immersive cinematic experience.